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Omni-channel Strategy

  • January 26, 2015
  • Posted by: tpgstaging
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Leading Consumer Products Manufacturers are developing new strategies and a corporate roadmap for how to win in the Ecommerce channel both with pure play and Omni-channel retailers. Leading brands are seeking ways to drive channel growth across their categories and brands to gain early share of market. Brands are also leveraging their presence on Ecommerce retail sites as a critical method to deliver brand messages with greater consumer reach.

TPG provides unparalleled industry expertise, experience, and tools coupled with the commitment to insure our client’s success in building and executing winning strategies. Our strategy consulting services include:

TPG’s Omni-channel Strategy approach helps manufacturers transform their Omni-channel platform into a holistic portfolio that delivers best in class content across all Omni-channel touch points. This work will enable the manufacturer to become best-in-class in Ecommerce and Omni-channel retail by:

– Providing a view of the demand opportunities available in these categories and an estimate of potential unreached demand both in near and long term
– Providing a benchmark of internal capabilities and organization structure versus leading CPG Players and key industry competitors and recommendation on future staffing needs
– Identify the over-arching Omni-channel & Ecommerce Strategy and crafting a three-year business forecast for growth in Ecommerce
– Developing customer-specific strategies for key accounts including guidance on product/package customization and pricing strategy and ways to mitigate future channel conflict between retailers
– Designing the optimal “North Star” organization structure to support the strategy with path from current state and clarity regarding how this structure works cross-functionally across a manufacturer

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TPG has developed Omni-channel strategy for numerous companies throughout the world. Click on the case study for more details:

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“TPG’s Omni-channel consultation enabled our team leverage the entire portfolio of marketing channels and have true visualization into our MROI. Their services supported and lead to a winning executable strategy”

CEO – Leading America’s Retailer

“TPG has been leading the charge to execute an Omni-channel process and approach within our marketing division. Their process and support was exactly what we needed to take our game to the next level.”

CMO – Specialty Retailer

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  • January 27, 2012
  • Posted by: ajay
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Omni-channel Strategy

Leading retailers worldwide are rethinking their corporate strategies to address the powerful wave of Omni-channel retailing. Omni-channel retailing is a strategy to integrate all marketing channels (mass media, circulars, direct mail and digital marketing) and harmonizing store and ecommerce services to create a seamless and engaging shopper experience.

The goal is to drive sales, profits and develop high-loyal, high-value, omni-channel shoppers. Omni-channel shoppers (buyers across more than one channel) are 3 times more profitable than single channel shoppers due to deeper loyalty and increased share of wallet.

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Retail Strategy

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What We Do

TPG’s team of retail functional experts who bring personal experience running ecommerce as pure play and within store-centric retail work with our clients to provide new and differentiating digital retail solutions and a roadmap to get it done. A partial list of our Omni-channel strategy consulting services include:

Omnichannel strategy3

 

  • Omni-channel Best Practices Review: This work will provide a view into global omni-channel retailer approaches from basic to leadership and our latest updates on the relevant category and class of trade game changers we must consider from the start.
  • Discovery Phase: TPG will undertake interviews and document gathering to identify a summary of the unique strengths and barriers to types of omni-channel executions.   TPG will also conduct a high level Competitive Landscape Review to allow for benchmarking.
  • Omni-channel Vision & Strategies: This module of work involves TPG Team Brainstorming to prioritize a series of potential initiatives into 1-3 Omni-channel concepts for consideration.  This work would involve the use of retailer’s existing corporate strategy and Target Neighbor profile to help focus the outputs.  This work culminates in the design of a brief Omni-channel Vision document that drives alignment across executive team regarding the key differentiators for the retailer.
  • Omni-channel Roadmap: TPG will work with key functional leads on the working group to define and refine guidelines and approaches including force ranked key initiatives in priority based on financial benefit, speed to launch, costs and risk.  Merchandising & Price Offer, Marketing Approach, Supply Chain & Fulfillment Platform, Digital Assets & User/Partner Content, High Level Systems and Personnel Resources.
  • Omni-channel Size of the Prize:  TPG defines the high level size of the business, estimates the major investments in capital, personnel and software , generates top down estimates using benchmark ratios to create a high level 3 year P&L.


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