Client Results

A consumer electronics manufacturer was grappling with limited data, making it challenging to determine which initiatives to continue or discontinue. Their return on investment (ROI) was not being effectively managed.

TPG stepped in to provide clarity on the promotions and initiatives being executed in-store. Through a post-analysis of various promotions and labor/fixture investments, comparing test versus control stores, TPG was able to discern the clear incremental dollar value of each initiative.

This analysis led to the discovery of millions of dollars invested in promotions that were unproductive and should be halted. TPG’s recommendations subsequently redirected those savings towards events and investments with a higher ROI.

Client Results

One of the world’s largest digital consumer electronics companies struggled to lock in internal marketing and product plans early enough to effectively build joint business plans with critical retailers.  This caused increased, last-minute spending of co-op dollars with retailers.  TPG provided a proven Go-to-Market process that walks back from the key planning dates of the most important global retailers and ensures key handoffs are executed across functions with scorecard tracking and discipline.  Improved ROI and reduced “band-aid” spending was the result.