Technology companies are launching and marketing solutions to Consumer Products companies and Retailers at a record pace.  Marketing, Merchandising, Supply Chain and IT Executives within Consumer Products and Retail industries are inundated with sales and marketing pitches from tech companies that fail to differentiate their solution.  Often the problem statement is not entirely clear as well.

Leading tech companies refocus on their target customer and prioritize the key problems/opportunities that are urgent and important.  Then they align every aspect of their Go-To-Market strategy which requires deep industry knowledge and responsiveness.  Tech solutions that are on target have accelerated sales gains and lower cost of acquisition.

Other tech companies are seeking a faster path to early proof of concept trials and pilots with retailers or consumer products companies.  After pilots, tech companies often need a consulting partner to help the retailer or consumer products company through change management to adopt and adapt to their technology and unlock full ROI.